谈企业文化在CI设计中的塑现

A Talk on the Molding in CI Design of Enterprise Culture

C I设计是一种创造企业文化形象、增强企业文化形象影响力、改善企业管理的有效工具。C I设计的过程正是将企业文化渗透到企业经营当中的完美过程。其作用主要有:塑造企业个性化(即差别化)使之被社会公众认知,产生消费者价值认同感,树立企业感觉形象,形成品牌崇拜价值等。

CI design is an effective tool that creats the enterprise figure, strengthens its influence force and improves the enterprise＇ s management. The design process is a perfect one that melts the enterprise culture into the enterprise management. Its main actions are ：molding the enterprise＇ s individuality and making it known among the social masses;producing the value approved by users;setting up the enterprise figure and forming the worshiped value of its brand.