1Bilkey,W.J.and E.Nes (1982),"Country-of-origin effects on product evaluations," Journal of International Business Studies,13 (1),89 -99.
2Johansson J K,Douglas S P,Nonaka I.(1985),Assessing the impact of country of origin on product evaluations:A new methodological perspective,Journal of Marketing Research,22(4),388 -396.
3Schooler R D.(1965),Product bias in central American common market,Journal of Marketing Research,2 (11),394-397.
4Han and Vern Terpsta(1988),Country -of-Origin effects for Uni-National and Bi-National products,Journal of International Business Studies,19,(2):235 -56.
5Chao P.,(1998),Impact of country-of-origin dimensions on product quality and design quality perceptions,Journal of Business Research,42(1),1 -6.
6Khanna,Sri Ram.[1986],“Asian Companies and the Country Stereotype Paradox:An Empirical Study.” Columbia Journal of World Business.Summer 1986,29-38.
7Wall,M,Hofstra,G.,and Liefeld,J.(1991) Impact of Countryof-Origin Cues on Consumer Judgments in Multi-cue Situations,Journal of the Academy of Marketing Science,19(2),105-113.
8Hong,S-T,and Yi,Y.(1992) A Cross-National Comparison of Country-of-Origin Effects on Product Evaluation,Journal of International Consumer Marketing,4 (4),49-71.
9Han C M.(1989),Country images:Halo oh summary construct?Journal of Marketing Research,26,(2):235 -256.
3Maheswaran D.Country of origin as a stereotype:effects of consumer expertise and attribute strength on product evaluation.Journal of Consumer Research,1994,21:354-365.
4Schooler R D.Product bias in central American common market,Journal of Marketing Research,1965,2(4),394-397.