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来源国效应对品牌策略的影响与启示 被引量:2

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摘要 自Schooler从1965年开始对来源国效应进行实证研究之后,来源国效应引起了人们的广泛关注。本文通过对西方大量实证研究的归纳与总结,分析来源国效应的影响因素与内在作用机制,探讨在来源国效应作用下的企业品牌建设策略与产品营销策略。
作者 李晓力
出处 《开发研究》 CSSCI 2007年第3期81-83,共3页 Research On Development
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参考文献9

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