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营销渠道成员依赖性测量及实证研究综述 被引量:2

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摘要 依赖性是渠道成员间最重要的关系特征之一,学者们早期在资源依赖理论基础上对渠道成员间的依赖性关系进行了研究,论文围绕着这三种研究方法的理论和实证研究进行了全面系统的综述,最后对这三种研究方法进行了比较分析,在此基础上,提出了未来研究的展望。
出处 《开发研究》 CSSCI 2007年第3期121-124,共4页 Research On Development
基金 国家自然科学基金资助项目(项目批准号:70471057)
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参考文献25

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