大学生体育消费的现状与对策研究

Study on Sport Consumption Condition of College Students

本文运用文献资料法、问卷调查法,对浙江省三所高校大学生参与体育消费的现状进行了深入调查分析与研究。结果表明:大部分大学生表示愿意进行体育消费,大学生喜欢购买的体育用品依次为:体育服装;鞋;帽;运动饮料;体育器材;体育报刊;书籍;音像;观赏体育比赛门票。影响大学生体育消费的因素依次为:经济状况;学业忙;空闲时间少;体育场馆少;人的生理惰性;无人指导;缺乏体育消费意识。

Through using the method of literature and questionnaire, this paper made deeply analysis on sport consumption condition of college students from three universities in Zhejiang province. The result shows that most students are willing to make sport consumption. They like to buy sport goods as follow： sport clothing, shoes, cap, sport drink, equipment, magazine, book, CD and ticket for sport performance. The factors influencing their sport consumption are economic condition, busy school work, less spare time and place ground, physidogical inertia,no guideline and lack of sport consumption awareness.