检讨奥运前营销

MARKETING REVIEW BEFORE THE OLYMPICS

联想、海尔、伊利、中国移动…… 截止到目前，共有51家企业成为北京奥运会的各类合作伙伴，开始了各种各样的奥运营销活动。 但是这些合作伙伴目前的表现对中国公众的影响如何呢？公众目前对奥运的关注又是如何呢？

Tokyo Olympic Games was held in 60s of last century, it became a stepping-stone which helped Japan rejoin the club of the developed countries of the world; Seoul Olympic Games was held in 1988, it helped Korea complete emerging changes from a developing country to an industrial country; Beijing will organized 28th Olympic Games in 2008, what direction it will lead China to? People have boundless imagination and vision for the answer. Will China Enterprises become the next Sumsung, Koreanair, NSK or Sony and other enterprises with the "Olym- pic economy" effect? Lenovo, Haier, Yili, Bank of China ... these Olympic sponsorships are on their journeys of Olympic, how did these Chi- nese enterprises perform in the former Olympic marketing? It gets closer to the day of the first anniversary of the Olympic countdown and our review begins from a public investigation.