浅述海报广告在现代市场上的现状

海报广告是世界最早广告形式,是广告的鼻祖,经过历史的发展而有了新的内涵和作用,本文通过将新意义的海报广告与大众媒体广告的功能对比来阐述海报广告的现状。

Post is the earliest ad of the world. As the ancestor of ads, post Ires gained new connotauon aria functions. This paper demonstrates development status of post by comparing modem post and other media ads,