论体验营销在房地产领域中的应用

The Application of Experience Marketing in the Field of Real Estate

本文通过论述作为体验经济时代崭新的营销模式——体验营销在房地产领域应用的充分性和必要性,提出房地产体验营销流程需要做好产品定位、体验场景等几个方面的工作,说明大规模的量身定制是实现房地产体验经济的关键。

The paper explains the rationality and necessity of the application of experience marketing a new marketing mode in the time of the experience economy in the field of real estate, suggests that the experience marketing process should include product positioning and scene experiencing, and points out that the made - to - order marketing mode is the key to the experience economy of real estate.