德国体育杂志市场现状及影响因素

Current state of and factors affecting the sports journal market in Germany

通过文献资料、专家访谈和实地考察,对德国体育杂志市场进行探讨,为中国体育杂志市场的健康发展提供借鉴。研究发现:德国人对"体育杂志"一词使用不统一;德国官方统计渠道与商业统计数据库对体育杂志的归类方法和统计范围存在差异;德国体育杂志呈现种类和受众多样化、竞争日趋激烈、集中化程度增强等特点;影响德国体育杂志市场的因素包括德国经济状况、居民的消费需求、德国报刊业管理体制和德国足球文化等。

By means of literature data, expert interview and on-site investigation, the authors probed into the sports journal market in Germany in order to provide a reference for the healthy development of the sports journal market in China, and revealed the following findings： The usage of the phrase ＂sports journal＂ by the German is not unified; there is a difference in the classification method and statistical scope of sports journals between the official statistical channel and commercial statistical database in Germany; German sports journals show such characteristics as diversified varieties and readers, ever increasingly intense competition, and intensified degree of centralization; the factors that affect the sports journal market in Germany include German economic condition, resident＇s demand for consumption, German periodical industry management system, German football culture, etc.