营销策划价值关联原理分析——基于市场生态价值系统和消费者需求要素

ANALYSIS ON VALUE CONNECTION PRINCIPLE OF MARKETING CONSULTING BASED ON THE MARKET ECOLOGY VALUE SYSTEM AND THE CONSUMER DEMAND

在相当长的一段时期内,中国市场环境和消费者需求将处于复杂、动态的变化之中。在变化的背后总是隐藏着许多不变的价值因素,这就是基于消费者需求的市场价值系统和企业生态价值系统。策划价值关联原理的本质就在于在变与不变中建立市场价值系统与消费者需求要素之间的关联。

In quite a long section of times, Chinese market environment and consumer＇ s demand will keep changing. There are many invariable value factors behind the change. It is tile demand value system and the enterprise ecology value system based on the demand of market consumers. The essence of marketing consulting is tO establish connection between market value system and the consumer demand during the changes and invariable factors.