山东省入境旅游市场结构与竞争态势研究

The Analysis of Market Structure and Competitive State of Entry Tourism in Shandong

为了对山东省入境旅游市场有客观全面的把握,本文对山东省入境旅游的年际变化、市场结构以及竞争态势进行分析,通过综合分析,认为山东省入境旅游发展潜力巨大。在分析的基础上,对山东省入境旅游的市场开拓提出一些政策性建议。

For understand the entry tourism of Shandong province, the paper analysis the year time change of entry tourism of Shandong Province, market structure as well as the situation competing. The potential touring by the fact that comprehensive analysis, thinks that the entry tourism of Shandong Province is enormous. On analytical basis, the policy the marketplace entering a country to Shandong Province touring is opened up having brought forward a few suggests.