西部地区体育产业发展的方向与路径探究

Special Developing Direction and Path of Sports Industry in Western Region

我国西部地区经济社会发展水平相对较低,体育产业发展的支撑力量相对薄弱。但经济、文化发展不平衡规律决定了西部地区可以凭借自身具有的资源禀赋,走特色体育产业发展之路,构建西部地区体育产业的核心竞争力。

The lower level of economic and social development weakly supports the development of sports industry in western region. However, the regulation of unbalanced development of economy and culture provides western region the condition to develop characteristic sports industry and build core competence of sports industry in western region with its own unique resources.