摘要
基于对企业文化内部传播主体、受体、对象和渠道之间作用关系的分析,总结提出了企业文化内部传播的五种机制:激励诱导机制、群体压力机制、环境暗示机制、个体学习机制和人员流动机制。
Based on the analysis of the interactions among the senders, receivers, contents and channels of the internal transmission of corporate culture, five mechanisms are concluded： motivation and inducement, group pressure, surrounding hint, individual learning and employee transfer and mobility.
出处
《科学学与科学技术管理》
CSSCI
北大核心
2007年第8期118-120,192,共4页
Science of Science and Management of S.& T.
基金
国家自然科学基金资助项目(70402001)
关键词
企业文化
传播
机制
corporate culture
transmission
mechanism
