摘要
强化型产品占主导地位；“低”含量食品；天然产品吸引消费者；功能性食品继续保持强劲势头；专门为儿童、女性消费者和老人定做的产品；优质的高端产品；
Consumers are more aware than ever about the link between diet and health.Media and government campaigns are constantly educat- ing consumers about what their food should contain and what is healthy for them.Therefore,the trend of new dairy products develop- ment is shown in the aspects as following: Firstly,healthy products should continue to dominate,especially those that provide an extra dose of vitamins,calcium,and,to a smaller extent,fibre.Secondly,low-in positioning is likely o continue to focus on low fat,cholesterol,sugar,and calories.Thirdly,more natural products should appeal to consumers who are increasingly looking to remove additives from their diet.Fourthly,premium variants have potential to grow further,featuring regional source claims and gour- met credibility.Fifthly,functional products offering a wide range of health benefits look likely to continue,if not increase,but communi- caring the benefits to consumers is vital.Additionally,there is more room for ethical products,featuring animal welfare concerns, biodegradeable and recycleable packaging,as well as donating money to good causes.Finally,there is more room for convenience in packaging,making packs more portable.
出处
《中国食品工业》
2007年第7期42-43,共2页
China Food Industry
