奥运旅游的影响因素及其对北京奥运旅游发展的启示

Influencing Factors of Olympic Tourism and the Guide for the Development of Beijing Olympic Tourism

通过对20世纪80年代以来几届奥运会的旅游效应进行比较,分析影响奥运旅游发展的主要因素。借鉴和汲取历届奥运旅游成败的经验和教训,结合北京旅游资源和产业实际,针对其存在的主要问题,提出谋求北京奥运旅游效益最大化的对策与建议。

Through the analysis of the tourism value in recent several Olympic Games since 1980s all over the world, the essay points out the main factors of affecting Olympic Games. And by taking advantage of previous Olympic tourism＇s successful experiences in combination with Beijing Olympic tourism＇ s realities and its exiting problems, some advice are given on how to maximize Beijing Olympic tourism＇s benefits.