论物流企业的品牌战略选择

On the Choice of Brand Strategy of Materials Circulation Enterprise

"就算亏本我也要创品牌"。一个国内著名物流企业的老总曾经这样说。今天,企业已进入战略制胜时代,物流企业做大做强靠战略,而解决好战略问题的关键就是品牌的创立与发展。

I＇ll manage to set up a brand in spite of loss capital,said a famous Chinese boss of circulation enterprise. Nowadays, enter-prises have come to a stage when they defeat their opponents by choosing strategies. Making the circulation enterprise powerful must rely on strategies. The point of settling the strategy problem is the brandis establishment and development.