摘要
本文提供的模型包括客户、零售商以及第四方物流。客户直接向零售商购买商品;第四方物流(4PL)作为退货逆向物流服务的集成商;零售商通过与4PL形成退货逆向物流联盟,采取动态联动价格行为来实现最优价格决策。模型为退货逆向物流中零售商如何进行市场需求分析、市场价格行为决策以及最佳利润分析提供了理论依据。
the model of this paper include customer,retailer and 4PL,customer buy direct goods from retailer,4PL act as return reverse logistics integrator,retailer form return reverse logistics alliance with 4PL and take dynamic combined price action in order to achieve best price decision, the Model provide theories basis for retailer carry on market need analysis and market price behavior decision and the best profits analysis in return reverse logistics,
出处
《中国市场》
北大核心
2007年第23期48-49,共2页
China Market
