季节性产品供应链中的供需管理策略研究

Study on the Demand and Supply Stratagem in the Supply Chain of Seasonal Items

文章针对季节性产品的需求特性提出了基于供应链的季节性产品供需管理策略,并在分析促销对需求的影响的基础上,结合总体计划的制定,探讨了促销时机的选择问题。

The paper puts forward the demand and supply stratagem in the supply chain based on the characteristic ot seasonal items, On the basis of analysing how the promotion effect the demand, The paper discusses the problem of selecting the time of promotion combined with the aggregate planning.