基于书禅合一的旅游产品开发——焦山风景区旅游开发新观

Tourism Product Development Based on the Coordination of Handwriting and Buddhism

从"到此一游"的观光式旅游向深度体验休闲游转变的趋势下,作为国家AAAA级风景名胜区的镇江焦山风景区,却面临着旅游开发的困境。在基于焦山现状和旅游资源的分析上,指出焦山风景区急需改变宣传和开发重点,迎合大众需求作出书禅旅游资源的优化组合,针对书禅合一的旅游产品,通过观悟、摹忆等旅游活动组织和相关产品提供给游客满意的旅游体验。

From the superficial sightseeing to deep experiencing tourism,Jiaoshan,which is AAAA national park,ia facing a puzzle on further tourism development.In this paper the actuality of Jiaoshan and tourism attraction were analyzed and the result represented that Jiaoshan shuld be changed in its keystones of drumbeating and development.Based on abundant writing and buddhism resources,the syncretic tourism product should be developed.The watching/thinking and the trace/remembrance should be organized in order to satisfy tourist＇s experience.