摘要
品牌价值是企业重要的无形资产,对品牌价值进行评估具有重要的现实意义。INTERBRAND品牌价值评估模型具有较高的权威性和通用性。在此模型的框架下,研究了品牌强度的模糊综合评价问题。
The brand value is the important immaterial assets of a corporation,so it has very important practical significance to evaluate the brand value.Interbrand model of brand evaluation has a higher authority and currency.In this paper the vague comprehensive evaluation of the brand intensity was researched with the Interbrand Model.
出处
《安徽农业科学》
CAS
北大核心
2007年第21期6611-6612,共2页
Journal of Anhui Agricultural Sciences
关键词
品牌价值
品牌强度
模糊综合评价
Brand value
Brand intensity
Vague comprehensive evaluation
