浅谈乳品工业企业内部市场营销分析中的主要指标

Key indicators for internal markeing analysis of dairy enterprises

针对市场营销分析中关注的焦点,对一定时间段的企业内部经营数据进行多层次、多维度分析,了解企业整体实际经营状态,并发现业务发展中存在的问题与机遇。在经营分析过程中,合理运用统计方法,对企业内部市场营销分析中的主要指标进行简要阐述,分析用户的消费行为,寻找用户不断产生的新需求,开拓新的细分市场,增添新的增长点,以期增强企业应对外部环境变化能力,建立高效应急机制,制定有效地应对策略。

Focusing on the key points of marketing analysis, this paper analyzed the internal operational data for a certain period at multi-dimensions and multiple levels, described the actual operating state of the enterprise, and pointed out the problems and opportunities for business development. In order to enhance the capability to cope with the changes in the external environment, establish a highly efficient emergency response mechanism and formulate an effective strategy,this paper took the statistical methods rationally and elaborated the major targets or quotas which are illustrated in the marketing analysis. And then, the behaviors and new demands of consumers were analyzed, for the purpose of opening up new segments of the market and adding a new growth point.