中小企业如何提升品牌竞争力

How Can Small and Medium Enterprises Improve their Trademark Competitive Capability

品牌是构成产品整体的一个重要组成部分,其作用在于它是产品质量的象征,对于企业来说,优质的品牌还能树立良好的企业形象,企业要做强必须提升品牌竞争力。品牌竞争要以市场为中心,质量为保证,不断完善体制机制,发挥竞争优势,充分满足消费者的要求。

Trademark is an important part of the whole product. It is the symbol of the quality of an enterprise＇s product. A good trademark can help the enterprise to set a nice enterprise image, that is, the enterprise has to improve his trademark competitive capability in order to explore a larger field in the market. The trademark competition has to be centered on the market and be guaranteed by the quality of products. Furthermore, the mechanism of enterprise has to be improved in order to give a full play of its competitive predominance and meet varied needs of consumers.