美学视野下的当代体育消费研究

Research on the Contemporary era Sport Consumption under the Perspective of Aesthetics

运用文献资料、逻辑分析、归纳等方法,从美学的视角透析当代体育消费形成的动因,并对当代体育消费的特征进行反思,指出体育已不再只是满足生理需要的东西,而更多的是被具有社会意义的符号性的东西所渗透。体育与健康、体育与审美活动、消费行为与审美动机是体育消费形成的重要因素。当代体育消费表现出世俗审美的特征,它表达的是一种现代生活方式。

Using the methods of documentary, logic analysis, induction etc., the author analyzes the reasons of forming of the contemporary sports consumption under the perspective esthetics, and reconsidering its characteristics, pointing out the sports is no longer just to satisfy the physiological needs, however, it has penetrated by some marked thing that have social significance. Sports with health, sports with aesthetic activity and consumption behavior with aesthetic motivation are important forming factors of sports consumption. As a modern life style the contemporary era sport consumption has the characteristics of common custom aesthetics