我国旅行社的品牌化现状及存在问题分析

旅游业是我国的朝阳产业,随着我国经济的发展,旅游已成为人们生活重要的组成部分。旅行社提供具有无形性特点的服务型产品,产品消费在前,消费者感知在后,因而对于购买前的消费决策,品牌就是其中一个重要的考量因素,品牌化对于旅行社具有重要的意义。

The tourism is a developing industry of china, with the development of economy in our country, the travel agency provides the invisible characteristic service product. Consumer expends in front of sensation. Thus regarding decision -making before expense, the brand is an important consideration factor, the brand has the vital significance to the travel agency.