新闻娱乐化现象之我见

On the Phenomenon of News Entertainment

新闻的娱乐化是新闻传播业的一种趋势,是传媒走向市场的结果。新闻娱乐化现象的存在应当引起足够的注意。媒体要充分意识到自己的社会责任,遵循新闻传播的基本规律,既要发挥其优势,又要杜绝其负面影响。

The entertainment of news is a tendency in the media which gradually goes towards the market. The public should pay an enough attention to this phenomenon, and the media must fully bear the social responsibility of their own and follow its basic law. This is to say, the media must show its superiority as well as cease its negative influence.