摘要
当前,铁路运输企业正处于困难的境地。因管理观念、体制、机制、行为、方法的不适应所致。要走出困境,必须转变观念,以效益为最终目标,以质量为管理基础,以财务为管理核心,建设适应市场的营销机制。
At present,railway transportation enterprises are in a difficult situation,resulting from the un fitting management concept,system,mechanism,action and method.Railway transportation enterprises must change concept,and construct marketing mechanism which fit in with the market,with benefit as the final target,quality as management basis,finance as management core,and operate as quality and benefit intensive enterprises.
出处
《铁道运输与经济》
北大核心
1997年第3期1-3,共3页
Railway Transport and Economy
关键词
管理
质量效益型
铁路运输企业
target,management,basis,core,quality and benefit intensive enterprises