传统民间美术与包装设计

Analysis of Traditional Folk Art and Packaging

民间美术形成的宝贵文化和独特风格对当今包装设计有着重大影响。民间美术流传于历代民间,为劳动大众的生活而服务,是劳动大众所喜闻乐见的一种艺术风格。在当今包装设计中借用传统民间美术的表现符号,加强和丰富包装设计的人文内涵,对包装的整体策划与指导设计具有及其重要的意义。

The precious culture and the unique style formed from folk arts have significant influence to the packaging design nowadays. The folk arts are spread in all previous dynasties, serving for working people life, and it is the artistic style loved by the working people, reflecting rich connotation in packaging designs. Source culture and the cultural mark must be inherited, especially in the packing design, the pouring of folk culture is essential.