拓展义乌会展业的若干思考

Reflections on the Development of Convention and Exhibition Industry in Yiwu

义乌中国小商品博览会成为继广交会、华交会后我国第三大专业展会,义乌被评为2006年度中国最具影响力的会展城市。会展经济赋予义乌市场新的发展内涵。会展业在义乌经济发展中扮演的角色越来越重要,笔者从分析义乌会展业的拓展条件和影响参加展会的因素入手,提出了大力拓展义乌会展业的思路和措施。

Yiwu International Small Commodities Exposition is our third major exposition after the China Import and Export Fair （Canton Fair） and East China Fair, Yiwu city was awarded in 2006 the honor of the exhibition city having the most influential power in China. Convention and exhibition industry plays a more and more important role in the economic development in Yiwu. The paper analyzes the condition for developing the convention and exhibition industry in Yiwu and the factors that effect the attendance of convention and exhibition, and puts forward some measures for vigorously developing the convention and exhibition industry in Yiwu.