杭州茶文化旅游开发研究

Study of Tourist Development for Tea Culture in Hangzhou

杭州是我国也是世界茶文化发源地,古老的产茶胜地,保留了古老清新的制茶用茶方式、自然质朴的茶礼、丰富多彩的茶风俗等独特的茶文化。旅游界应更新观念,为杭州茶文化旅游开发创造条件,不断丰富茶文化旅游项目,加强茶文化旅游商品开发,加大宣传促销力度,使杭州茶文化旅游创造出应有的社会效益和经济效益。

Hangzhou is the matrix of tea cuhure and the famous tea producing region in China as well as in the world. It preserves the archaic pure tea-manufacturing and tea-drinking mode, natural, simple tea ceremony, colorful tea customs and other unique tea euhure. The tourism circles should update their ideas, create conditions for the tourist development of tea euhure in Hangzhou, uninterruptedly enrich travel items in tea cuhure, strengthen the development of the tourist commodities of tea euhure and push up propaganda and promotion so as to enable tea culture in Hangzhou to produce due social and economic effects.