我国证券市场投资者关系管理的障碍与路径选择

Obstacles and Path Choice for Investor Relationship Management in China's Securities Market

社会公众投资者的大量参与孕育了证券市场投资者关系管理的诞生。上市公司是否进行投资者关系管理以及如何进行投资者关系管理,受其所处制度环境的影响,这构成了分析我国证券市场上市公司投资者关系管理的理论基础。面对日益高涨的市场信任危机,引进投资者关系管理成为我国证券市场一项重要的现实抉择,但我国证券市场中的诸多制度缺陷对其发展构成了障碍。因此,要走出我国投资者关系管理制度发展的"路径依赖",就必须借助外部力量(如政府等)进行多方面的制度创新。

Great participation of social public investors is pregnant with investor relationship management for securities market. Whether listed companies deal will investor relationship management and how to deal with it are influenced by the institutional environment ,This consists of the theoretical base for analyzing China＇s listed companies investor management in the securities market. Facing increasingly higher market crisis, introducing investor relationship management has become an important and realistic choice for China＇s securities market, but many institutional flaws in China＇s securities market have been obstacles for its development. Therefore, it＇s necessary for stepping out of ＂path reliance＂ in the development of investor relationship management institution in China to make many institutions innovation by the aid of external forces （ e. g. government）.