伯明翰学派电视研究的关键概念

Key Concepts in TV Study of Cultural Study School

电视研究是伯明翰学派的重要领域,他们的研究,特别是后期的受众研究,是对美国经验学派长期主导的电视效果研究的一个反驳。伯明翰学派将电视研究纳入一种历史的、社会的和文化的语境来考察,"霸权、意识形态、话语、文本、受众"是该学派电视研究的关键术语,这些术语记载着文化研究者思考电视的深入历程。

TV study is an important field of Cultural Study School. They correct the drawback on effect study from Empirical School in America. From the context of history, society and culture, they research television and audience. Hegemony, ideology, discourse, text and audience are key concepts in TV Study of Cultural Study School. The five key concepts record the course of TV study of Cultural Study School.