摘要
广告创作者为了加强广告的说服力和影响力,常常使用各种修辞手法来介绍产品的特征。
Advertisement writers employ rhetorical devices to delineate the features of products, which helps to create a good image and atmosphere for the products and thus enhance the persuasiveness and influence of advertisements. The rhetorical devices include metaphor, pun, parallelism, repetition, comparison and symbolism, etc.
出处
《唐山师范学院学报》
2007年第4期48-49,共2页
Journal of Tangshan Normal University
关键词
广告英语
翻译
修辞手法
English advertisement
translation
rhetorical devices
