谈实施名牌战略的误区

名牌是消费者能够记住并真心认可的品牌。没有雄厚的经济基础,没有长期的艰苦奋斗,没有优良的质量,没有异于竞争对手的特殊手段,不可能成为名牌。企业素质没有上升到一定的程度,急于创名牌是不可取的。不改变我们对名牌的认识,名牌战略难以真正取得成效。

Famous brand is the brand that consumers can remember and A brand can＇t become famous brand without protracted struggle,good quality If the performance of an enterprise still haven＇t reach overanxious for famous brand. Famous brand strategy is approve sincerely. and special tools. the level,it＇ s undesirable to be not likely to produce satisfactory results if we don＇t change the understanding of the famous brand.