摘要
销售会计核算系统已是一门较成熟的技术,而对营销业务管理的系统分析还不多见,笔者在对企业进行多次调查研究的基础上,建立了一套符合企业实际的销售业务管理信息系统,该系统具有市场预测,销售分析等多项功能,并已在某些企业中得到成功应用。
The sale accounting information system already is ripe,but the marketing business management system is not seen more.Based on the investigation to some factories,the writers have established the marketing business managenent system geared to actual circumstances of factories.The system has many functions such as market prediction,sale analysis,etc.and was successfully applied to some factories.
出处
《洛阳工学院学报》
1997年第1期93-96,共4页
Journal of Luoyang Institute of Technology
关键词
销售实绩
营销管理
企业
微机管理系统
Marketing business
Selling achivement
Computer applications
Management information system