摘要
沃尔特迪斯尼是世界娱乐业的巨头,经过80多年的发展,公司从一个家庭作坊式的小公司,发展成为屹立于世界娱乐行业之颠的跨国公司。公司2006年的营业收入达到343亿美元,在世界500强企业中排名第180名。本文就迪斯尼公司的发展历程、经营特色、管理理念进行讨论。
The Walt-Disney Company is magnate of entertainment industry in the world. It has been developing for 80 years from a small company as a family workshop to multinational firm which is standing at the summit of entertainment industry of the world. The revenue of The Walt-Disney Company reached 34.3 billion U.S. dollars in 2006, which makes the company ranked as the No. 180 of the world top 500 enterprises. In this paper, The Walt-Disney Company＇s development processes, management strategies and management faith will be discussed.
出处
《湖北广播电视大学学报》
2007年第8期90-91,共2页
Journal of Hubei Radio & Television University
关键词
发展历程
经营特色
管理理念
development processes
management strategies
management faith
