自主创新提升自主品牌竞争力的途径和策略研究

Approach and Tactic of Independent Innovation Improving Competition Capability of Independent Product-brand

目前,我国自主品牌建设仍处于一个漫长的量的积累阶段,还没有发生真正的"质变",这需要自主创新全力提升自主品牌的竞争力。本文分析了自主创新提升我国自主品牌竞争力的有效途径,并建议从强化自主创新意识、完善自主创新机制、培育创新型人才、营造创新文化环境等方面增强企业自主创新能力,以快速提升自主品牌的竞争力。

At present, our independent product -brand construction is in a far-flung phases of quantity accumulating, not come into being ＂qualitative change＂, it needs independent innovation improve its competition capability. This article analyses the effectual approach that independent innovation improves the competition capability of independent product -brand , and advises the enterprise increase its independent innovation ability to iraproves the competition capability of independent product -brand from intensifying independent innovation consciousness, perfecting independent innovation mechanism, fostering innovative talent, building innovation culture environment.