海外分销渠道控制对出口绩效影响的实证研究——以我国制造业出口企业为例

The Effect of Channel Control on Manufacturer's Export Performance:An Investigation of Indigenous Chinese Exporters

本文以我国制造业出口企业为研究对象,就我国出口厂家在海外经营过程中对海外分销商的控制与出口绩效的关系进行实证研究。研究发现作为单边控制的结果控制以及作为双边控制的灵活性对出口绩效有正向的影响,同时,研究也发现创新性的组织文化对结果控制与出口绩效的影响关系有负向的调节作用,对灵活性与出口绩效的影响关系有正向的调节作用。

This paper evaluates the effect of export channel control between manufacturer and distributor on export performance. It examines process control, outcome control and flexibility, finds that outcome control and flexibility positively influence performance. This paper first time use innovative organization culture as moderate variable, testing find positive moderate effect of culture on flexibility and negative moderate effect on outcome control.