利用SWOT分析判断企业未来的战略地位

Analysis and Judgement the Future Strategic Position of Enterprises with SWOT

研究目的:针对当前企业面临的市场形势,探讨未来一个时期大型建筑施工企业的战略定位。研究方法:广泛收集制定企业发展战略需要的内部、外部资料,采用目前国际流行的SWOT分析判断方法,分析企业的竞争优势(strength)、竞争劣势(weakness),机会(opportunity)和威胁(threat),得出正确结论。研究结果:在今后的一个时期内,大型建筑施工企业在市场竞争中具有一定的内部优势,外部环境的机会很高,应采取的战略是以SO—增长性战略为主,配合WO—扭转性战略,超前运作ST—多元化战略。研究结论:企业的战略目标是:增长性战略——抓住机遇,做大;扭转性战略——完善机制,做强;多元化战略——多元经营,扩张。

Research purposes： Aiming at the market situations faced by enterprises at present, this paper discussed the strategy of large - sized enterprises in charge of construction in future . Research methods： Collecting the inside and outside materials which were used to make enterprise＇s development strategy extensively, adopting the international popular judgment and analysis method SWOT at present, analyzing the competition advantages （ strength ）, competition inferior position （weakness）, the chance （opportunity） and threatening （threat） of enterprises, this paper drew the correct conclusion. Research results： Within a period in the future, the large -sized enterprise have certain internal advantages in the market competition, the chance of external environment condition is very high, so the strategy that should be adopted is to take SO - increasing strategy as the core, cooperate with WO - turning back strategy, ST - pluralistic strategy of leading operation Research conclusions ：The strategic objectives of enterprises are： increasing strategy - seize the opportunity, do large; turning back strategy - improve the mechanism, do strongly; multiplex strategy - multi - dimensional management, expand.