摘要
采用文献资料、逻辑分析等方法,对定向运动的特点和我国定向运动俱乐部的市场营销的基础和前景进行了分析,指出了我国定向运动俱乐部营销中存在的问题,并结合定向运动的特点有针性地提出体验营销策略、体育文化营销策略、与旅游业联合举办"旅游定向运动"策略、"家庭定向运动"策略、商业赞助策略等营销策略。
By ways of references documents and logical analysis, the authors analyse the features of the orienteering and marketing foundation and prospects of the orienteering club in china to point out the existing problems in our clubs marketing, At the same time, this paper put forward the following tactics combining the features of orienteefing： experiences the marketing; culture marketing;jointly organize the tourism orienteering with tourism industry ; family orienteering static; commercial sponsorship.
出处
《西安体育学院学报》
北大核心
2007年第4期29-31,37,共4页
Journal of Xi'an Physical Education University
关键词
定向运动俱乐部
现状
营销基础
前景
orienteering dub
present situation
marketing foundations and prospects
tactics
