产业组织理论视角下的西北五省体育健身产业市场结构研究

Market Mechanism Study on Body-building Industry in the Five Provinces of Northwestern China from the Prospect of Industrial Organization theory

采用产业组织理论对西北五省体育健身产业市场进行分析。近年来健身俱乐部数量上升快、俱乐部经营规模逐渐扩大、产业市场容量增大致使西北五省体育健身产业市场集中度属于低市场集中度;其产品差别度低;俱乐部进入/退出市场的壁垒较大。研究发现西北五省体育健身产业市场结构属于过渡竞争的产业市场结构。

After analyzing market of body-building industry in five provinces of northwestern China by using theory of industrial organization,the conclusion as follows： In recent years the healthy body club quantity rose quickly, the club management scale gradually expands, the industrial market capacity increases causes northwest five provinces sports healthy body industry market concentration ratio to belong to the low market concentration ratio; Its product difference low; The club enters/withdraws from the market the barrier to be bigger. The article discovered sports body building industry market mechanism in northwest five provinces belongs to the transition competition the industry market mechanism.