基于多种接入方式的数字互动电视应用

Applications of Digital Interactive Television Based on Multiple Access Modes

目前，有线电视数字化正在全国广泛展开。数字互动电视使用户变被动收视为主动收视，提供了更加个性化的服务，成为推广数字电视的一个亮点。提出了广电网络运营商利用现有接入网络开展数字互动电视业务的解决方案。

At present, digital cable television is launched extensively throughout our country. Digital interactive TV changes users＇ watching mode from passive to active, offers more personalized services, and becomes a promotion focus of digital TV. This paper provides business solutions by which broadcasting network opera- tors may make use of the existing access network to accelerate the development of digital interactive television.