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基于顾客价值的竞争优势再造 被引量:4

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摘要 随着企业竞争环境变化速率的加剧,企业新建立的竞争优势很快就消失殆尽,必须寻找竞争优势再造的途径,对企业竞争优势的来源,不同理论学派给出了不同的解释。本文在对主要学派相关理论综述的基础上,试图从顾客价值这一新视角来探寻竞争优势的来源,并在此基础上提出了基于顾客价值竞争优势再造的途径。
作者 王核成 蒋林
出处 《改革与战略》 北大核心 2007年第2期52-55,共4页 Reformation & Strategy
基金 浙江省自然基金项目部分研究成果
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参考文献7

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共引文献107

同被引文献15

  • 1武永红,范秀成.基于顾客价值的企业竞争力理论的整合[J].经济科学,2005(1):100-108. 被引量:24
  • 2陶敏,邵颖,叶柏青.忠诚顾客的价值分析[J].科技和产业,2007,7(2):1-2. 被引量:1
  • 3成海清,李敏强.顾客价值概念内涵、特点及评价[J].西北农林科技大学学报(社会科学版),2007,7(2):34-38. 被引量:21
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