医院品牌评价研究

Research on hospital brand evaluation

医院管理逐步进入以患者满意度、忠诚度、医院知名度和美誉度为中心的品牌管理时代。医院品牌评价的研究是一项复杂的系统工程,是对医院品牌的效能进行评定,可促进中国医院可持续发展,对树立医院品牌、提高医院核心竞争力具有重要的意义。医院品牌评价是以科学方法为基础对品牌的效能及影响力所产生的社会效益及经济效益进行评估。

Hospital management was focused on patient satisfaction, patient loyalty, hospital popularity and reputation in current years. Hospital brand evaluation could evaluate the effectiveness of hospital brand, improve hospital core competition, build hospital brand and insure hospital sustainable development. Scientific hospital brand evaluation evaluated the effectiveness, social benefit and economic benefit of hospital brand.