摘要
对上海地区的成年男子进行了大样本人体测量,利用SPSS统计分析软件对测量数据进行分析,得出目前上海地区成年男子的体型规律,并将其与1987年人体测量得出的全国成年男子平均体型规律进行比较。在此基础上,通过划分年龄段分析上海地区成年男子的体型规律,得出各年龄段成年男子体型特征,并以频数分析得到各年龄段的体型比例,从体型规律的角度为男装市场进行市场细分以及针对不同年龄段市场进行不同号型比例配置提供了理论依据。
Body measurement of male adults was performed on a large quantity basis in Shanghai area, and the data obtained were analyzed by using SPSS software. The body shape characteristics of the current survey were compared with those of 1987 survey on nation-wise basis. The body shape characteristics of each age bracket of male adults in Shanghai area was got by dividing the age brackets and the proportions of different body shapes of each age bracket was figured out by using frequency analysis. This has offered, from a standpoint of body shape characteristics, a theoretical basis for market segmentation and size configuration of men's clothes of different age brackets.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2007年第8期79-81,86,共4页
Journal of Textile Research
关键词
成年男子
人体测量
市场细分
号型配置
male adult
body measurement
market segmentation
size configuration