京郊民俗生态旅游发展探讨——以怀柔区北宅村为例

Using PRA to Probe into Beijing Suburban Folk Custom Ecotourism Development——a Case of Beizhai Village

民俗生态旅游是京郊乡村旅游的一种重要形式。本文运用参与式快速评估(PRA)方法,结合访谈和问卷调查,从村落尺度的微观角度,对北宅村民俗生态旅游发展现状进行了快速诊断。针对基础设施和村域规划、客源可持续性、产品设计和营销、内部管理和运营机制、村域协调发展和收入均衡等方面的问题,提出了相关的对策建议。

Folk custom ecotourism is an important form of agro-tourism in peri-urban Beijing. Based on the village level field study, this article diagnoses the status quo of the Folk-custom ecotourism in Beizhai village, Huairu District of Beijing, by using the Participatory Rapid/Rural Appraisal method, which is combined with interview and questionnaire. Suggestions are put forward to the identified issues, such as infrastructure construction, village plan,, sustainability of in-coming visitors, tourism products design and marketing, internal management and mechanism, the harmonization of village development and the balance of inhabitants＇ income.