我国农业产业化龙头企业营销前景的SWOT分析

SWOT Analysis of Marketing Prospect of Agricultural Industrialization Leading Enterprise in China

根据企业营销理论中的SWOT(机会、威胁、优势、劣势)分析框架,对我国农业产业化的龙头企业所面临的营销总体环境进行了分析和研究,以使龙头企业能够有的放矢地、系统地推动自身营销工作的创新。

According to SWOT analysis frame （i.e. four aspects of opportunity, threat, superiority, inferiority） of enterprise marketing theory, the overall marketing environment of agricultural industrialization leading enterprise in China was thoroughly analyzed and studied, hoping the agricultural industrialization leading enterprise in China would systematically impel the innovation of marketing work with a clear goal.