企业广告设计艺术研究

Research of Enterprise Advertising Design

企业广告设计要强调时代特征与贴近生活;要突出概念鲜活和个性印象塑造;要强化思想性和与时俱进;更需要美学和心理学的完美结合。

When designing enterprise advertising we should highlight the characteristics of the times and the realities of life. We must highlight the clear concept of impressed personality, ideological feature and development with the times. It also requires the perfect combination of aesthetic and psychology.