8Zhang,-J.-J; Smith,-D.-W; Pease,-D.-G; Jambor,-E.-A .Negative influence of market competitors on the attendance of professional sport games: the case of a minor league hockey team.[J]. Sport marketing quarterly, 1997(3):31;34-40.
9Zhang, -J. - J; Smith,-D.-W.Impact of Broadcasting on the Attendance of Professional Basketball Games. [J]. Sport marketing quarterly, 1997(1):23-29.
10Sutton,-W.-A; McDonald,-M.-A; Milne,-G.-R; Cimperman,-J .Creating and fostering fan identification in professional sports.[J]. Sport marketing quarterly, 1997(1):15-22.