高等师范院校市场营销专业实践教学方式探析

Exploration of Practical Teaching Way of Marketing Specialty in Normal Universities

目前,市场营销专业在各类高校均有设置,且呈现出不同状况,实践性教学是目前高校所普遍采用的教学方式,在高等师范院校市场营销专业的教学过程中,实践教学方式对学生能力的培养和综合素质的提高能够起到非常重要的作用。

Marketing specialty is established in various universities at present, it presents the different situations. The practical teaching is the teaching way which universities use generally. In the teaching process of marketing specialty in normal universities, the practical teaching way plays an important role in cultivating students＇ abilities and improving their comprehensive qualities.