摘要
西方超级媒体主导、控制了全球的传播格局,这既不利于世界正确地解读中国,也不利于中国正确地解读世界。误读与被误读造成东西方文化相互传播的碰撞。要改变不对称的东西方文化传播格局,中国需要提升软实力以谋求在全球传播体系中和平崛起。而对于文化传播持续发展的前瞻性及构建中国文化传播理论体系的探讨不能长期停留在自发状态,中国传媒应积极推动文化传播理论系统化的进程。
The Western super media almost completely control the international communication, which not only prevents the world from correctly understanding China but also causes problems for China in knowing the world. Analyzing the misunderstanding and being misunderstood between China and the world, this study suggests ways to promote China＇s soft power against the Western dominance, and discusses the system of Chinese cultural transmission.
出处
《湛江师范学院学报》
2007年第4期16-18,共3页
Journal of Zhanjiang Normal College
关键词
中国媒体
西方媒体
文化传播
软实力
和平崛起
Chinese media
Western media
cultural transmission
soft power
peaceful rise
