摘要
网络广告的制作一般要经过主题创意、构思、文案写作、图形选择、编排等五个阶段;网络广告的制作作为一个过程,其每一阶段均有各自的作用和功能而不可或缺;网络广告作为一种艺术创作,其构思、文案写作和图形都有着自身特殊的规律和技巧。
Network advertisement making normally consists of five stages： subject creating, planning, archive writing, graph choosing and editing. Each stage of this process has its indispensable function. As a kind of artistic creation, network advertisement making has its own special rule and skill in respect to planning, archive writing and graphing.
出处
《西南农业大学学报（社会科学版）》
2007年第4期136-138,共3页
Journal of Southwest Agricultural University:Social Science Edition
关键词
网络广告
制作环节
关系
network advertisement making
processing stages
relationship
